AMA Case Team Semi-Finalist in 2017-2018 Competition
CHICAGO - The American Marketing Association is excited to announce the finalists for the AMA Collegiate Case Competition sponsored by Mary Kay. Piedmont College was selected as one of four semi-finalists in a competition that drew entries from over 100 colleges and universities in North America. Participation in the competition is through each AMA collegiate chapter for the respective institution.
The AMA Case competition team for the Piedmont College AMA collegiate chapter included (in alphabetical order) Shayna Healy, Bridgette Kelly, Griffin Kern, Jack Mayo, Caleb Norton, Karina Rivera, and Morgan Rolston. Dr. Stephen Carlson is the faculty advisor. Student participating on the case team earn three hours credit in addition to the opportunity for national recognition.
Over the past three years, the Piedmont AMA’s case team has earned increased levels of recognition for their work. The chapter team’s submission for 2015 (Hershey Cool Mints) was recognized as “commendable”. In 2016, the team’s submission (eBay) earned “honorable mention”. When viewed from the perspective of school size, Piedmont College is the smallest institution among the finalists and semi-finalists for 2-17. The top schools as finalists and semi-finalists are;
Finalists (in alphabetical order)
British Columbia Institute of Technology (Vancouver)
California Polytechnic State University, San Luis Obispo
California State Polytechnic University, Pomona
Capilano University (Vancouver)
CUNY - College of Staten Island
Montana State University
University of Georgia
University of Pennsylvania
University of Wisconsin - Eau Claire
University of Wisconsin - Whitewater
Semi-Finalists (in alphabetical order)
University of Arizona
University of Cincinnati
Each year, the American Marketing Association partners with a leading national brand to sponsor a marketing case competition. Mary Kay is the 2017 sponsor. Case competition begin in August with final submissions due at the end of the fall semester. Finalists present their case to a judging panel at the annual AMA International Collegiate Conference. This year’s conference is April 5-7 in New Orleans.