Our Goals 


Professional Development
Goals

AMA 2018-2019 Speaker Series
Every member attend at least two events

AMA Chapter Certificate Program
New members complete Chapter Certificate Program

AMA National Certificate Program
Senior members complete one of three certificates

AMA Case Competition
Six to eight chapter members successfully complete and submit case (Due 12/5/2018)

New Member Recruiting
Obtain 12 new members Fall semester
Add another 12 new members Spring semester

Member Retention
Obtain renewals from 90% of returning students

Internships & COMPASS Endeavors
Sophomore and Junior members complete one internship or COMPASS endeavor


Community Service Goals

Charity Fundraisers

Lion's Pride 5K Color Run
$2,018 for Grace Gate Community Health Clinic 

Fall Festival - Cornhole Tournament & Faculty Challenge
$200 for Adopt-a-Child Campaign

Spring Festival - Cornhole Tournament & Athletics Challenge
$300 for Empty Bowl Fund to benefit Habersham Food Bank

Community Involvement

COMPASS Service Learning Endeavors
Every member must complete one during the academic year

Community Organization Membership 
Retain student board membership on two community organizations


Fundraising
Goals

Corporate Fundraising
$3,500 in corporate sponsorship and donations
Meet 50% match requirements of Walker School of Business

Alumni Participation
Obtain alumni membership for 10% prior active membership
Obtain average alumni membership gift of $50.



Membership Goals

New Member Recruiting
Obtain 12 new members - Fall Semester
Obtain 12 new members - Spring Semester

Member Retention
Retain at least 90% of returning members


Conference and Competition Goals

Piedmont AMA Regional Collegiate Conference
Engage all current chapter members in one or more conference activities or competitions
Encouorage non AMA members to register and participate in our regional conference

AMA - Atlanta Regional Collegiate Conference
Register AMA members not attending AMA ICC to attend AMA-Atlanta conference
Recommend at least one AMA member for Ken Bernhardt Outstanding Marketer Scholarship Award

AMA International Collegiate Conference
Register a minimum of 6 members to attend and participate in AMA ICC
Every chapter member registered participates in one or more AMA ICC competitions


Chapter Operations Goals

Chapter Meetings with Value for All Members
Incorporate outside speakers and workshop content into regular chapter meetings
Publish schedule of general membership meetings and key content
Publish schedule of Executive Board meetings

Chapter Plans and Reports
Publish Semester Events Calendar to aid member planning and participation
Publish AMA Competitions to encourage member entry
Publish Chapter Plans and Reports
Publish General Membership meeting minutes


Website and Media Goals

Chapter Website
Recruit webmaster to maintain and update chapter website.
Train and certify at least two members in use of using SquareSpace website technology

Chapter Presence on Social Media
Maintain and update the chapter's Facebook page. and Twitter accounts
Actively engage students through chapter Twitter and Instagram accounts. 
Train and certify at least two members to maintain and update social media accounts

Communication Coordination with College and Local Media
Designate member in role of "reporter" to write up events, activities and chapter news
Establish a blog on chapter site for summaries and links to other media content of interest to members