AMA 2018-2019
PROFESSIONAL DEVELOPMENT 

PROGRAM

From general membership meetings to chapter sponsored regional conferences, our entire program has a focus of leadership and professional development. In this context, we offer four specific activities that recognize our member's individual journey in professional development. 

  • AMA Chapter Certificate Program and the AMA National Certificate Program offer recognition through completion of face-to-face workshops and online training.  

  • AMA Case Competition and Experiential Learning earn course credits toward completion of their degree program. 

 

AMA Chapter Certificate Program

Our chapter partners with the Piedmont College Office of Career Services for career development workshops as an integral part of our professional development program.  Chapter members attending five Career Services workshops and five Speaker Series events earn the AMA Chapter Professional Development Certificate for the 2017-2018 academic year.  Workshops include resume preparation, interviewing techniques, professional dress and protocols, networking, internship requirements, and job search strategies. 

AMA National Certificate Program

Our chapter participates in the AMA Collegiate Certificate Program. Three certificates are available; career development, marketing research, and introduction to sales and the selling process. A fee based Professional Certified Marketer certification program is are also available through AMA (ama.org).  The PCM program offers two tracks; digital marketing and marketing management. 

AMA Case Competition

Each year, a team of 6 to 8 chapter members sign up for a three-hour business case analysis course focused on the AMA Case Competition.  Our case team has earned recognition for its submissions for the 2015 case as "commendable" and 2016 case as "honorable mention".   Eight AMA members are currently working on the 2017 case (Mary Kay) due in December. Each year, the team presents its case at a January chapter meeting. 

Experiential Learning

AMA Chapter members have access to two forms of formal recognition for experiential learning obtained through internships and hands-on projects.  The Walker School of Business provides three hours credit for an approved internship related to the students academic program. Piedmont College provides recognition of approved hands-on projects as an integral part of its COMPASS program. Our chapter actively seeks out opportunities and encourages chapter member participation in each endeavor.